29
Support
Southend Central Area Action Plan (SCAAP) - Revised Proposed Submission 2016
Representation ID: 2602
Received: 16/12/2016
Respondent: Environment Agency
We support the inclusion of objectives 9 and 10
Support
Southend Central Area Action Plan (SCAAP) - Revised Proposed Submission 2016
Representation ID: 2629
Received: 13/12/2016
Respondent: Genesis Housing
Agent: GL Hearn (part of Capita Real Estate)
Genesis Housing Association (GHA) is a major landowner within the Southend Central Area. GHA supports the Vision for Southend Central Area set out within the SCAAP.
GHA is particularly supportive of the Vision seeking to create a prosperous and thriving regional centre, being vibrant, safe and hospitable and an attractive, diverse place where people will want to live, as well as a place to work and visit.
GHA intends to deliver major regeneration at SCAAP Opportunity Site PA8.2 (Baxter Avenue), within the Victoria Gateway, which will contribute notably towards the SCAAP aim to transform the perception and image of Southend.
Part B
1. To which part of the document does this representation relate?
Map 6: SCAAP Policy Areas and Opportunity Sites
2. Support
5. Please give your reasons below why you are supporting / objecting to this part of the plan.
Genesis Housing Association (GHA) supports the identification of Opportunity Site PA8.2 (Baxter Avenue) falling with the Victoria Gateway Neighbourhood as indicated by Map 6 of the SCAAP.
The red line site boundary of Opportunity Site PA8.2, as depicted by Map 6, is a true and accurate reflection of the Baxter Avenue site within the ownership and control of GHA. The red-line boundary accords with the development vision and proposals prepared by Capita on behalf of GHA and discussed with Southend on Sea Borough Council Housing and Planning departments throughout 2016. GHA recognises the need for the Baxter Avenue development to take place within the context of the wider regeneration of the Victoria Gateway Neighbourhood, and with particular attention to the redevelopment of land immediately to the east of Baxter Avenue at Opportunity Site PA8.1 (Victoria Avenue). There are likely to be public realm and measures to be considered for improved access and connectivity between Opportunity Sites PA8.2 and PA8.1, as well as links to the town centre to the south and Southend Victoria railway station to the east.
The Aims set out in the Victoria Gateway Neighbourhood Policy Area have clear synergies with the development vision GHA have set out in the Baxter Avenue Urban Design Appraisal & Concept Masterplan, dated May 2016. GHA are keen to regenerate site PA8.2 and create an attractive and vibrant residential-led gateway to the town centre with high levels of accessibility, quality design features and a high standard of public realm.
GHA and GL Hearn (part of Capita) will continue to work collaboratively with the Council to ensure a joined up approach for the development of PA8.2 that will seek to work with the proposals submitted with the adjoining allocated site PA8.1. GHA are committed to delivering a site that is in accordance with the associated Policies relating to Map 6 - specifically the Victoria Gateway Neighbourhood Policy Area Development Principles.
Overall, identification of Opportunity Site PA8.2 within Map 6 is supported by GHA as this will allow for uplift in market, affordable and sheltered accommodation for at least 500 units, which supports the overall achievement of the Strategic Objectives and the Vision of the SCAAP. In addition, this minimum number should be stated to allow for a degree of flexibility to allow for changes in economic conditions.
Part B
1. To which part of the document does this representation relate?
Paragraph 28: Proposed Vision
2. Support
5. Please give your reasons below why you are supporting / objecting to this part of the plan.
Genesis Housing Association (GHA) is a major landowner within the Southend Central Area. GHA supports the Vision for Southend Central Area set out within the SCAAP.
GHA is particularly supportive of the Vision seeking to create a prosperous and thriving regional centre, being vibrant, safe and hospitable and an attractive, diverse place where people will want to live, as well as a place to work and visit.
GHA intends to deliver major regeneration at SCAAP Opportunity Site PA8.2 (Baxter Avenue), within the Victoria Gateway, which will contribute notably towards the SCAAP aim to transform the perception and image of Southend. Redevelopment of the Baxter Avenue site will deliver and achieve high quality development as well as social provision as a popular location for residents, as well as for businesses, students and visitors.
GHA has been, and remains, committed to working with Southend on Sea Borough Council to ensure that regeneration at the Baxter Avenue Opportunity Site contributes positively and effectively towards the SCAAP Proposed Vision.
Part B
1. To which part of the document does this representation relate?
Paragraph 29: Strategic Objectives
2. Support
5. Please give your reasons below why you are supporting / objecting to this part of the plan.
Genesis Housing Association (GHA) supports the Strategic Objectives 1-11 set out within the SCAAP, and GHA agrees that the SCAAP Proposed Vision will be achieved by meeting Strategic Objectives 1-11.
GHA has a development vision to regenerate the SCAAP Opportunity Site PA8.2 (Baxter Avenue). Delivery of new homes and regeneration of the Baxter Avenue site will contribute to and adhere to each of the objectives as applicable, with particular relevance to the following Strategic Objectives:
1. Redevelopment of the Baxter Avenue site will contribute towards establishment of a wider range of homes, likely to include a mixture of affordable, market, shared ownership and new starter homes, as well as re-provision of sheltered accommodation;
2. The Baxter Avenue development will provide a high quality design delivering notable public realm improvements that respond positively towards and enhance the Victoria Gateway public realm;
3. The Baxter Avenue development will increase the number and diversity of people living within the Southend Central Area through delivery of at least 250 new homes in the SCAAP period. The new homes provided at Baxter Avenue will be modern, efficient and appealing to a wide range of people, including families with children;
7. Redevelopment of the Baxter Avenue site will provide notable improvements to accessibility in the area to ensure that local streets, public and green spaces are well-connected. The Baxter Avenue development will also provide a design and streetscape that encourages and improves opportunities for walking and cycling, with excellence connections to Southend Victoria railway, bus services and the town centre.
Part B
1. To which part of the document does this representation relate?
Policy PA8: Victoria Gateway Neighbourhood Policy Area Development Principles
2. Support
5. Please give your reasons below why you are supporting / objecting to this part of the plan.
Genesis Housing Association (GHA) supports Policy PA8: Victoria Gateway Neighbourhood Policy Area.
GHA supports, specifically, section (4) of Policy PA8 relating to Opportunity Site PA8.2 (Baxter Avenue). GHA has identified the Baxter Avenue site as contributing towards the GHA strategic objective to provide 1,000 new homes a year for the next 10 years. GHA owns site PA8.2 and has set out a development vision for redevelopment of the Baxter Avenue site for at least 500 dwellings. GHA together with GL Hearn (part of Capita) has worked closely and successfully with officers from Southend on Sea Borough Council's planning and housing departments throughout 2016. GHA has provide an 'Urban Design Appraisal & Concept Masterplan', dated May 2016, setting out a vision for redevelopment of the Baxter Avenue site to deliver more than 500 dwellings, together with open space/ communal gardens together with new and improved pedestrian and cycle connectivity and access. The Concept Masterplan identified that the site could accommodate 389 x 1 bed units and 223 x 2bed units, with 375 parking spaces.
Genesis Housing Association is now working with architects to prepare a scheme for public and stakeholder consultation and then for submission as a planning application.
GHA, together with GL Hearn (part of Capita) has carried out an initial assessment of the phased redevelopment of the Baxter Avenue site. In conclusion, GHA would progress phased demolition, decant of residents and phased construction of the new development to provide 250 dwellings prior to 2021. Subsequent phases of development, to be implemented after 2021 would be able to deliver at least 374 additional new homes i.e. the site has capacity to achieve at least 624 dwellings.
GHA supports the very specific wording at section (4) (ii) of Policy PA8.2, which states that:
"Within Opportunity Site (PA8.2): Baxter Avenue the Council will promote the regeneration of the site for high quality mixed tenure residential development, including sheltered and additional affordable housing. Any scheme should incorporate amenity open space, urban greening and sustainability measure as well as providing pedestrian access and linkages between Victoria, Baxter and Boston Avenues".
It is submitted that further clarification could be made through the addition of wording to section (4) (ii) to make clear that Opportunity Site PA8.2 is expected to deliver at least 500 dwellings, 250 of which will be in the SCAAP period. This should also be provided with a degree of flexibility in delivery time-frames to allow for unforeseen changes in economic circumstances.
Policy PA8.2 section (4) (ii) is otherwise very closely aligned to the development vision for the Baxter Avenue site as set out by GHA and GL Hearn (part of Capita) within the Urban Design Appraisal & Concept Masterplan, dated May 2016 (copy enclosed for reference).
In conclusion, GHA endorses Policy PA8: Victoria Gateway, and specifically Policy PA8.2 section (4) (ii) relating to GHA land at Baxter Avenue. GHA intends to continue working closely with Southend on Sea Borough Council, as well as with local residents and stakeholders to ensure that a high quality mixed tenure residential scheme is brought forward and delivered at this key and highly sustainable site within the Southend Central Area.
Part B
1. To which part of the document does this representation relate?
Section 5.10: The Victoria Gateway Neighbourhood Policy Area.
2. Support
5. Please give your reasons below why you are supporting / objecting to this part of the plan.
Genesis Housing Association (GHA) supports section 5.10 which confirms the aims of regenerating Victoria Avenue and its surroundings. GHA recognises and supports the improvement of connections and accessibility within the Victoria Gateway area, to include the Baxter Avenue and Victoria Avenue Opportunity Sites. GHA has already entered into pre-application discussions with Planning and Design officers from Southend on Sea Borough Council to consider the potential measures to be applied within a redevelopment of the Baxter Avenue site to achieve a high standard of urban design, to include urban greening techniques, as well as measures to encourage and walking and cycling, notably to allow easy access to the town centre, employment area and public transport interchanges.
GHA supports and intends to deliver regeneration of the Opportunity Site PA8.2 (Baxter Avenue) to provide a high quality, mixed tenure residential development including social housing, additional sheltered and affordable housing, and market housing.
Support
Southend Central Area Action Plan (SCAAP) - Revised Proposed Submission 2016
Representation ID: 2630
Received: 13/12/2016
Respondent: Genesis Housing
Agent: GL Hearn (part of Capita Real Estate)
Genesis Housing Association (GHA) supports the Strategic Objectives 1-11 set out within the SCAAP, and GHA agrees that the SCAAP Proposed Vision will be achieved by meeting Strategic Objectives 1-11.
GHA has a development vision to regenerate the SCAAP Opportunity Site PA8.2 (Baxter Avenue). Delivery of new homes and regeneration of the Baxter Avenue site will contribute to and adhere to each of the objectives as applicable, with particular relevance to the following Strategic Objectives:
1. Redevelopment of the Baxter Avenue site will contribute towards establishment of a wider range of homes, likely to include a mixture of affordable, market, shared ownership and new starter homes, as well as re-provision of sheltered accommodation;
2. The Baxter Avenue development will provide a high quality design delivering notable public realm improvements that respond positively towards and enhance the Victoria Gateway public realm;
3. The Baxter Avenue development will increase the number and diversity of people living within the Southend Central Area through delivery of at least 250 new homes in the SCAAP period. The new homes provided at Baxter Avenue will be modern, efficient and appealing to a wide range of people, including families with children;
7. Redevelopment of the Baxter Avenue site will provide notable improvements to accessibility in the area to ensure that local streets, public and green spaces are well-connected. The Baxter Avenue development will also provide a design and streetscape that encourages and improves opportunities for walking and cycling, with excellence connections to Southend Victoria railway, bus services and the town centre.
Part B
1. To which part of the document does this representation relate?
Map 6: SCAAP Policy Areas and Opportunity Sites
2. Support
5. Please give your reasons below why you are supporting / objecting to this part of the plan.
Genesis Housing Association (GHA) supports the identification of Opportunity Site PA8.2 (Baxter Avenue) falling with the Victoria Gateway Neighbourhood as indicated by Map 6 of the SCAAP.
The red line site boundary of Opportunity Site PA8.2, as depicted by Map 6, is a true and accurate reflection of the Baxter Avenue site within the ownership and control of GHA. The red-line boundary accords with the development vision and proposals prepared by Capita on behalf of GHA and discussed with Southend on Sea Borough Council Housing and Planning departments throughout 2016. GHA recognises the need for the Baxter Avenue development to take place within the context of the wider regeneration of the Victoria Gateway Neighbourhood, and with particular attention to the redevelopment of land immediately to the east of Baxter Avenue at Opportunity Site PA8.1 (Victoria Avenue). There are likely to be public realm and measures to be considered for improved access and connectivity between Opportunity Sites PA8.2 and PA8.1, as well as links to the town centre to the south and Southend Victoria railway station to the east.
The Aims set out in the Victoria Gateway Neighbourhood Policy Area have clear synergies with the development vision GHA have set out in the Baxter Avenue Urban Design Appraisal & Concept Masterplan, dated May 2016. GHA are keen to regenerate site PA8.2 and create an attractive and vibrant residential-led gateway to the town centre with high levels of accessibility, quality design features and a high standard of public realm.
GHA and GL Hearn (part of Capita) will continue to work collaboratively with the Council to ensure a joined up approach for the development of PA8.2 that will seek to work with the proposals submitted with the adjoining allocated site PA8.1. GHA are committed to delivering a site that is in accordance with the associated Policies relating to Map 6 - specifically the Victoria Gateway Neighbourhood Policy Area Development Principles.
Overall, identification of Opportunity Site PA8.2 within Map 6 is supported by GHA as this will allow for uplift in market, affordable and sheltered accommodation for at least 500 units, which supports the overall achievement of the Strategic Objectives and the Vision of the SCAAP. In addition, this minimum number should be stated to allow for a degree of flexibility to allow for changes in economic conditions.
Part B
1. To which part of the document does this representation relate?
Paragraph 28: Proposed Vision
2. Support
5. Please give your reasons below why you are supporting / objecting to this part of the plan.
Genesis Housing Association (GHA) is a major landowner within the Southend Central Area. GHA supports the Vision for Southend Central Area set out within the SCAAP.
GHA is particularly supportive of the Vision seeking to create a prosperous and thriving regional centre, being vibrant, safe and hospitable and an attractive, diverse place where people will want to live, as well as a place to work and visit.
GHA intends to deliver major regeneration at SCAAP Opportunity Site PA8.2 (Baxter Avenue), within the Victoria Gateway, which will contribute notably towards the SCAAP aim to transform the perception and image of Southend. Redevelopment of the Baxter Avenue site will deliver and achieve high quality development as well as social provision as a popular location for residents, as well as for businesses, students and visitors.
GHA has been, and remains, committed to working with Southend on Sea Borough Council to ensure that regeneration at the Baxter Avenue Opportunity Site contributes positively and effectively towards the SCAAP Proposed Vision.
Part B
1. To which part of the document does this representation relate?
Paragraph 29: Strategic Objectives
2. Support
5. Please give your reasons below why you are supporting / objecting to this part of the plan.
Genesis Housing Association (GHA) supports the Strategic Objectives 1-11 set out within the SCAAP, and GHA agrees that the SCAAP Proposed Vision will be achieved by meeting Strategic Objectives 1-11.
GHA has a development vision to regenerate the SCAAP Opportunity Site PA8.2 (Baxter Avenue). Delivery of new homes and regeneration of the Baxter Avenue site will contribute to and adhere to each of the objectives as applicable, with particular relevance to the following Strategic Objectives:
1. Redevelopment of the Baxter Avenue site will contribute towards establishment of a wider range of homes, likely to include a mixture of affordable, market, shared ownership and new starter homes, as well as re-provision of sheltered accommodation;
2. The Baxter Avenue development will provide a high quality design delivering notable public realm improvements that respond positively towards and enhance the Victoria Gateway public realm;
3. The Baxter Avenue development will increase the number and diversity of people living within the Southend Central Area through delivery of at least 250 new homes in the SCAAP period. The new homes provided at Baxter Avenue will be modern, efficient and appealing to a wide range of people, including families with children;
7. Redevelopment of the Baxter Avenue site will provide notable improvements to accessibility in the area to ensure that local streets, public and green spaces are well-connected. The Baxter Avenue development will also provide a design and streetscape that encourages and improves opportunities for walking and cycling, with excellence connections to Southend Victoria railway, bus services and the town centre.
Part B
1. To which part of the document does this representation relate?
Policy PA8: Victoria Gateway Neighbourhood Policy Area Development Principles
2. Support
5. Please give your reasons below why you are supporting / objecting to this part of the plan.
Genesis Housing Association (GHA) supports Policy PA8: Victoria Gateway Neighbourhood Policy Area.
GHA supports, specifically, section (4) of Policy PA8 relating to Opportunity Site PA8.2 (Baxter Avenue). GHA has identified the Baxter Avenue site as contributing towards the GHA strategic objective to provide 1,000 new homes a year for the next 10 years. GHA owns site PA8.2 and has set out a development vision for redevelopment of the Baxter Avenue site for at least 500 dwellings. GHA together with GL Hearn (part of Capita) has worked closely and successfully with officers from Southend on Sea Borough Council's planning and housing departments throughout 2016. GHA has provide an 'Urban Design Appraisal & Concept Masterplan', dated May 2016, setting out a vision for redevelopment of the Baxter Avenue site to deliver more than 500 dwellings, together with open space/ communal gardens together with new and improved pedestrian and cycle connectivity and access. The Concept Masterplan identified that the site could accommodate 389 x 1 bed units and 223 x 2bed units, with 375 parking spaces.
Genesis Housing Association is now working with architects to prepare a scheme for public and stakeholder consultation and then for submission as a planning application.
GHA, together with GL Hearn (part of Capita) has carried out an initial assessment of the phased redevelopment of the Baxter Avenue site. In conclusion, GHA would progress phased demolition, decant of residents and phased construction of the new development to provide 250 dwellings prior to 2021. Subsequent phases of development, to be implemented after 2021 would be able to deliver at least 374 additional new homes i.e. the site has capacity to achieve at least 624 dwellings.
GHA supports the very specific wording at section (4) (ii) of Policy PA8.2, which states that:
"Within Opportunity Site (PA8.2): Baxter Avenue the Council will promote the regeneration of the site for high quality mixed tenure residential development, including sheltered and additional affordable housing. Any scheme should incorporate amenity open space, urban greening and sustainability measure as well as providing pedestrian access and linkages between Victoria, Baxter and Boston Avenues".
It is submitted that further clarification could be made through the addition of wording to section (4) (ii) to make clear that Opportunity Site PA8.2 is expected to deliver at least 500 dwellings, 250 of which will be in the SCAAP period. This should also be provided with a degree of flexibility in delivery time-frames to allow for unforeseen changes in economic circumstances.
Policy PA8.2 section (4) (ii) is otherwise very closely aligned to the development vision for the Baxter Avenue site as set out by GHA and GL Hearn (part of Capita) within the Urban Design Appraisal & Concept Masterplan, dated May 2016 (copy enclosed for reference).
In conclusion, GHA endorses Policy PA8: Victoria Gateway, and specifically Policy PA8.2 section (4) (ii) relating to GHA land at Baxter Avenue. GHA intends to continue working closely with Southend on Sea Borough Council, as well as with local residents and stakeholders to ensure that a high quality mixed tenure residential scheme is brought forward and delivered at this key and highly sustainable site within the Southend Central Area.
Part B
1. To which part of the document does this representation relate?
Section 5.10: The Victoria Gateway Neighbourhood Policy Area.
2. Support
5. Please give your reasons below why you are supporting / objecting to this part of the plan.
Genesis Housing Association (GHA) supports section 5.10 which confirms the aims of regenerating Victoria Avenue and its surroundings. GHA recognises and supports the improvement of connections and accessibility within the Victoria Gateway area, to include the Baxter Avenue and Victoria Avenue Opportunity Sites. GHA has already entered into pre-application discussions with Planning and Design officers from Southend on Sea Borough Council to consider the potential measures to be applied within a redevelopment of the Baxter Avenue site to achieve a high standard of urban design, to include urban greening techniques, as well as measures to encourage and walking and cycling, notably to allow easy access to the town centre, employment area and public transport interchanges.
GHA supports and intends to deliver regeneration of the Opportunity Site PA8.2 (Baxter Avenue) to provide a high quality, mixed tenure residential development including social housing, additional sheltered and affordable housing, and market housing.
Support
Southend Central Area Action Plan (SCAAP) - Revised Proposed Submission 2016
Representation ID: 2638
Received: 15/12/2016
Respondent: Valad Europe Ltd
Agent: Indigo Planning
A number of strategic objectives are set out within the SCAAP which include: Improving and transforming the "economic vitality, viability and diversity of Southend's area by encouraging establishment of a wider range of homes, business and shops whilst providing new opportunities for learning, recreation, leisure and tourism". It also seeks to improve accessibility to the area, ensuring street, public and green spaces are well-connected, well-designed and safe, which is welcomed.
Comment
Southend Central Area Action Plan (SCAAP) - Revised Proposed Submission 2016
Representation ID: 2639
Received: 15/12/2016
Respondent: Valad Europe Ltd
Agent: Indigo Planning
As per our previous representations submitted in relation to the draft SCAAP Preferred Approach Version 2015 in February 2016, we suggest that a further strategic objective be included that makes it clear that the SCAAP seeks to maintain and protect existing shops and town centre uses in the Southend Central area.
Object
Southend Central Area Action Plan (SCAAP) - Revised Proposed Submission 2016
Representation ID: 2807
Received: 13/12/2016
Respondent: Pebble One, Subway, Baskin Robbins, Maple House
Legally compliant? Not specified
Sound? Not specified
Page 5 of the CPS recognises the increased future demand for parking predicted in the Southend Local Transport Plan 3 by 2021, stating:
"The Southend Local Transport Plan 3 (L TP3): Strategy Document outlines key considerations related to Central Area parking provision. It notes that Central Area car parking demand is forecast to grow by 25% by 2021." Although this context is set out very early in the CPS, no further account appears to be taken of it in the analysis. Thus, the predicted increased future demand for parking of 25% is not accounted for within the strategy. Paragraph 2.1 goes on to say:
"The Southend Local Transport Plan 3 (L TP3): Strategy Document outlines key considerations related to Central Area parking provision. It notes that Central Area car parking demand is forecast to grow by 25% by 2021."
Although this context is set out very early in the CPS, no further account appears to be taken of it in the analysis. Thus, the predicted increased future demand for parking of 25% is not accounted for within the strategy.
Paragraph 2.1 goes on to say: The document notes that Southend Central Area has a high level of car parking, which can encourage people to drive to the Central Area rather than using other more sustainable modes."
For some land uses, this can be the case, however, for tourist attractions, high levels of car parking are necessary. The tourist industry relies upon the busiest days of the year to subsidise other periods of the year when they are not busy. The car parking demand for these busy periods therefore must be met to maximise their customer attraction. If this is not met, then it jeopardises their viability throughout the remainder of the year, which has a significant knock-on effect in terms of jobs and the local economy.
Therefore, there will be some days that are not busy where there appears to be high levels of car parking availability, however, in reality, these spaces are necessary. In this regard, paragraph 2.1 recognises this by stating: "The L TP highlights a seasonal shortfall of parking capacity in certain car parks in summer and in December."
The CPS therefore recognises at a very early stage that there is a seasonal shortfall of parking capacity in some car parks and that there is a predicted 25% increase in future demand for parking. Despite this, the CPS makes no further reference to this. Table 3.2 page 16 of survey report shows weather conditions on the survey days. These are incorrect and differ to the weather recorded at the time by traders:
13 August 2015 Rain & Thunderstorms
15 August 2015 Cloudy, Brightening up late afternoon
23 March 2016 Cloudy, Av temp 7c (90% seafront closed)
25 March 2016 Partly Cloudy, Av temp 11c
26 March 2016 Cloud & Rain, Av temp 1 Oc (storm Katie weekend)
30 May 2016 Mostly Cloudy, Av temp 14c
No parking surveys done on a warm sunny day - ie in good weather
Thus surveys do not show how parking capacity in central area performs in good weather conditions, which obviously are the peak times. This report greatly influences the transport/parking section of SCAAP and thus it is flawed.
Page 8 Table 2.2 and page 9 table 2.4 shows the off street and on street car parking used in the report. However significant amounts of car parking spaces have not been included and some have not been identified. Table 2.3 page 8 identifies some car parks not included but gives no explanation as to why. The Marine Plaza car park is a major car park on the seafront with 200 spaces that has not been identified? (planning permission granted 26th Oct 2000 ref 00/00765FUL)
Not including this car park is considered to underestimate the total car parking stock for tourists and visitors within the Southend Central Area and also (by not counting cars parked here) underestimate the total car parking demand created by tourists and visitors within the Southend Central Area. Similarly this has the effect of over stating the percentage figure on any day for spare capacity.
Support
Southend Central Area Action Plan (SCAAP) - Revised Proposed Submission 2016
Representation ID: 2835
Received: 15/12/2016
Respondent: Stockvale Group
Agent: Stockvale Group
The Strategic Objectives are generally supported. Paragraph 5 looks to attract greater visitor numbers to Southend. There will need to be clear, justified and effective policies to deliver this objective. The rest of the Plan does not, unfortunately, follow this through.
Paragraph 8 is supported. This objective supports the vitality of CSA, addressing peak demand and capacity, good access to seafront and well located car parks. Need to ensure policies are effective at achieving this elsewhere in the document.
RPS has prepared the following representations to Southend Borough Council's Southend Central Area Action Plan (SCAAP), Revised Proposed Submission Version (November 2016) The following Headings represent Paragraphs or Policies contained within the SCAAP. These representations should be read in conjunction with the accompanying completed Representations Forms.
Our client operates the largest and most successful tourism businesses in Southend (The StockvaleGroup is the owner and operator of: Adventure Island theme park; Sealife Adventure; Three Shells beach café; Pavilion Fish and Chips; Feelgoods Pizza Pasta Restaurant; Sands Bistro restaurant; Adventure Inside and Radio Essex). We would like an opportunity to explain our client's business aspirations and explain why the policies in the Plan will not provide a firm basis for the growth of tourism in Southend, and indeed will have the opposite effect on tourism businesses to the objectives set out at the start of the SCAAP. It is very important to our client that the Inspector understands the consequences of adopting the SCAAP as currently drafted.
Support
Southend Central Area Action Plan (SCAAP) - Revised Proposed Submission 2016
Representation ID: 2836
Received: 15/12/2016
Respondent: Stockvale Group
Agent: Stockvale Group
The Strategic Objectives are generally supported. Paragraph 5 looks to attract greater visitor numbers to Southend. There will need to be clear, justified and effective policies to deliver this objective. The rest of the Plan does not, unfortunately, follow this through.
Paragraph 8 is supported. This objective supports the vitality of CSA, addressing peak demand and capacity, good access to seafront and well located car parks. Need to ensure policies are effective at achieving this elsewhere in the document.
RPS has prepared the following representations to Southend Borough Council's Southend Central Area Action Plan (SCAAP), Revised Proposed Submission Version (November 2016) The following Headings represent Paragraphs or Policies contained within the SCAAP. These representations should be read in conjunction with the accompanying completed Representations Forms.
Our client operates the largest and most successful tourism businesses in Southend (The StockvaleGroup is the owner and operator of: Adventure Island theme park; Sealife Adventure; Three Shells beach café; Pavilion Fish and Chips; Feelgoods Pizza Pasta Restaurant; Sands Bistro restaurant; Adventure Inside and Radio Essex). We would like an opportunity to explain our client's business aspirations and explain why the policies in the Plan will not provide a firm basis for the growth of tourism in Southend, and indeed will have the opposite effect on tourism businesses to the objectives set out at the start of the SCAAP. It is very important to our client that the Inspector understands the consequences of adopting the SCAAP as currently drafted.
Support
Southend Central Area Action Plan (SCAAP) - Revised Proposed Submission 2016
Representation ID: 2878
Received: 14/12/2016
Respondent: Natural England
Point 10
Natural England supports the Objective 10 "to enhance the quality of, and access to... natural environment and open spaces" as a means to relieve pressure on designated sites and to enhance local biodiversity and nature conservation through connection to the green grid.
Thank you for your consultation on the above which was received by Natural England on 03 November 2016.
Natural England is a non-departmental public body. Our statutory purpose is to ensure that the natural environment is conserved, enhanced, and managed for the benefit of present and future generations, thereby contributing to sustainable development.
Context
We responded on 11 July 2011 on the Draft Southend Central Area Action Plan and associated HRA Screening Report (our ref 27040) and supplied comments online to the Central Area Action Plan - Proposed Submission on 17 October 2011 (our ref 33069). We also responded on 26 January 2016 on the Preferred Approach Option 2015 (our ref 176229).
While you have provided a Representation Form, we are providing comments below in the same format as that form in order to expedite this response: