Policy DS1: Maintaining a Properous Retail Centre

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Comment

Southend Central Area Action Plan (SCAAP) - Revised Proposed Submission 2016

Representation ID: 2516

Received: 14/12/2016

Respondent: MR JAMES GIBB

Representation Summary:

Remove street market from High Street avoid blight elsewhere

Full text:

Para 7 Street Markets - The current street market at the top of the High Street needs to be removed. This is extremely detrimental to attracting high quality retailers to the High Street. Currently access to shops and views of windows is severely obstructed. From a professional point of view I could not recommend taking up a unit under these circumstances and I believe that the market is contributing to decline. If the market is to be moved the new location MUST NOT blight another area. I do NOT oppose a market BUT it must be sited where it does not lead to negative results.

Attachments:

Comment

Southend Central Area Action Plan (SCAAP) - Revised Proposed Submission 2016

Representation ID: 2581

Received: 01/12/2016

Respondent: Burges Estate Residents Association

Representation Summary:

The reality is that the High Street no longer provides any unique shopping experiences. The lack of investment shows that there is little sign the retailers have any interest in boosting Southend. Already most disposable income of Southend residents for non-food shopping finds its way to the regional centres including Chelmsford because the quality of merchandise on offer in our high street is so poor.

Full text:

Car parking and development overview
Having read the consultation document please see BERA's comments below regarding the Southend Central Area Action Plan (SCAAP).
It appears to me that there needs to be some clarification concerning parking. It has to be borne in mind that the more car parking spaces there are along Southend seafront, the more chance there is of substantial traffic flow problems throughout the town in high seasonal periods, including the seafront. It is on this basis that officers should be instructed to consider a number of options. These options should include having zone parking charges in individual car parks, depending whether they are north or south of the railway line, to encourage footfall along the High Street.
To try and alleviate problems in relation to the re-development of Queensway, Seaway car park, Marine Plaza and the town centre, proposals should be considered to multi-storey Tylers Avenue car park as a first stage, before developing the car parks in Clarence and Alexandra Street and of course Warrior Square. The aim should also include relocation of the bus station from its current position, to that of the rebuilt Tylers Avenue car park, to encourage greater use of the bus service. This could also boost the chances of Southend-on-Sea becoming a City in the future. Another phase to be considered would be the compulsory purchase of the old gas works site to enable car parking to take place while the Seaway car park and the town centre were being developed. Also we should be expediting the plans to build the 200 space car park for the new museum as a first stage of that development, replacing the unofficial car park on the Marine Plaza site, opposite the Kursaal.
Finally, the Council should be encouraging more use of the car parks in the eastern and western parts of town, a free of charge land train during the peak summer periods has to be considered, with the car parking ticket being used as the free ticket to ride. The planning and phasing of this would be in conjunction with whatever development proposals come through first. It is BERA's opinion that no matter how many car parking places are provided, there will, at some point during the year, be a potential for lack of capacity. What we cannot do, is have empty parking spaces for the majority of the year, which will have no financial benefit to the town at all. The plans should also consider maximising the use of public transport, with serious consideration especially given in encouraging people to use the Southend-bound trains. One thing is for certain, the Council should never contemplate putting a decked car park on the beach side of the sea front, as this would restrict sea views and create a narrowing effect on the promenade between any proposed decked car park and the beach.
Southend-on-Sea, over the next 10-15 years, has a fantastic opportunity to develop and be financially and economically stable, mainly because of the proposals of the growing business projects coming forward. The planning of all these opportunities will, instead of restricting our tourism industry, be crucial in creating opportunities in education, skills, jobs and infrastructure improvements.
I will now go into detail on the SCAAP document itself.
Below are the revised proposed amendments from the original consultation process.
As part of the local planning framework it would be useful to have an indication of likely timescales of the forthcoming aspects of the plan process. Specifically the new Local Plan will set out new long term growth targets which will include a review of SCAAP proposals but there is no indication of timescales. We have no idea at this stage of when SCAAP is expected to be adopted and therefore how long it may be valid.
The introduction also makes reference (1.2 para 7) to a joint assessment of needs for the housing market but, and this was asked at the consultation draft stage, no indication as to who the joint assessment will be with.
Context and Issues
Page 8 Housing
There seems to be a preoccupation with footfall to the extent that this supposed increase in footfall is the sole argument for providing more housing in the plan area. But the validity of this point is dubious. Residential areas are devoid of on street activity in the evening. The justification for more housing in the SCAAP area needs to be more robustly made. If greater footfall is required then leisure activities and housing are required, not solely housing.
Page 9 Access and car parking
The policy on accessibility appears to be skewed towards satisfying the demands of the residents of the Central area whereas additionally accessibility improvements must satisfy those wishing to access the area from outside. You appear to ignore the fact that a significant factor in determining car park usage overall and in particular the town centre and between individual car parks is the cost of parking, eg zoning.
Page 18 para 48/49
The reality is that the High Street no longer provides any unique shopping experiences. The lack of investment shows that there is little sign the retailers have any interest in boosting Southend. Already most disposable income of Southend residents for non-food shopping finds its way to the regional centres including Chelmsford because the quality of merchandise on offer in our high street is so poor.
Para 52
One way of encouraging a temporary uplift to empty units is to provide an example by dealing with the council's own property, and although it is not on the primary shopping frontage it is in a prime location. We are talking about the unit at the foot of the pier lift which has been empty since it was built. Perhaps the local college could be encouraged to join with businesses to provide visual displays.
Page 20 Policy DS1
Are you able to define in a planning context how a particular café/restaurant would contribute to the vitality of the town centre .Because Southend at present probably has as many restaurants/cafes/fast food outlets as anywhere in the country but the overwhelming majority are of poor quality. The prospect of more of the same potentially making up 40% of the High Street is an appalling prospect not a unique and diverse visitor/shopper experience you are seeking.
Map 3
It is difficult to see why the western side of the High street south of Alexandra Road has been downgraded to a secondary shopping frontage when a) the eastern side is primary and b) it is immediately at the meeting between the high street and the sea front. It seems to offer no less potential than the eastern side and is important in setting the scene for visitors from the sea side activities into the town. It should remain primary shopping frontage.

Attachments:

Comment

Southend Central Area Action Plan (SCAAP) - Revised Proposed Submission 2016

Representation ID: 2583

Received: 01/12/2016

Respondent: Burges Estate Residents Association

Representation Summary:

Are you able to define in a planning context how a particular café/restaurant would contribute to the vitality of the town centre .Because Southend at present probably has as many restaurants/cafes/fast food outlets as anywhere in the country but the overwhelming majority are of poor quality. The prospect of more of the same potentially making up 40% of the High Street is an appalling prospect not a unique and diverse visitor/shopper experience you are seeking.

Full text:

Car parking and development overview
Having read the consultation document please see BERA's comments below regarding the Southend Central Area Action Plan (SCAAP).
It appears to me that there needs to be some clarification concerning parking. It has to be borne in mind that the more car parking spaces there are along Southend seafront, the more chance there is of substantial traffic flow problems throughout the town in high seasonal periods, including the seafront. It is on this basis that officers should be instructed to consider a number of options. These options should include having zone parking charges in individual car parks, depending whether they are north or south of the railway line, to encourage footfall along the High Street.
To try and alleviate problems in relation to the re-development of Queensway, Seaway car park, Marine Plaza and the town centre, proposals should be considered to multi-storey Tylers Avenue car park as a first stage, before developing the car parks in Clarence and Alexandra Street and of course Warrior Square. The aim should also include relocation of the bus station from its current position, to that of the rebuilt Tylers Avenue car park, to encourage greater use of the bus service. This could also boost the chances of Southend-on-Sea becoming a City in the future. Another phase to be considered would be the compulsory purchase of the old gas works site to enable car parking to take place while the Seaway car park and the town centre were being developed. Also we should be expediting the plans to build the 200 space car park for the new museum as a first stage of that development, replacing the unofficial car park on the Marine Plaza site, opposite the Kursaal.
Finally, the Council should be encouraging more use of the car parks in the eastern and western parts of town, a free of charge land train during the peak summer periods has to be considered, with the car parking ticket being used as the free ticket to ride. The planning and phasing of this would be in conjunction with whatever development proposals come through first. It is BERA's opinion that no matter how many car parking places are provided, there will, at some point during the year, be a potential for lack of capacity. What we cannot do, is have empty parking spaces for the majority of the year, which will have no financial benefit to the town at all. The plans should also consider maximising the use of public transport, with serious consideration especially given in encouraging people to use the Southend-bound trains. One thing is for certain, the Council should never contemplate putting a decked car park on the beach side of the sea front, as this would restrict sea views and create a narrowing effect on the promenade between any proposed decked car park and the beach.
Southend-on-Sea, over the next 10-15 years, has a fantastic opportunity to develop and be financially and economically stable, mainly because of the proposals of the growing business projects coming forward. The planning of all these opportunities will, instead of restricting our tourism industry, be crucial in creating opportunities in education, skills, jobs and infrastructure improvements.
I will now go into detail on the SCAAP document itself.
Below are the revised proposed amendments from the original consultation process.
As part of the local planning framework it would be useful to have an indication of likely timescales of the forthcoming aspects of the plan process. Specifically the new Local Plan will set out new long term growth targets which will include a review of SCAAP proposals but there is no indication of timescales. We have no idea at this stage of when SCAAP is expected to be adopted and therefore how long it may be valid.
The introduction also makes reference (1.2 para 7) to a joint assessment of needs for the housing market but, and this was asked at the consultation draft stage, no indication as to who the joint assessment will be with.
Context and Issues
Page 8 Housing
There seems to be a preoccupation with footfall to the extent that this supposed increase in footfall is the sole argument for providing more housing in the plan area. But the validity of this point is dubious. Residential areas are devoid of on street activity in the evening. The justification for more housing in the SCAAP area needs to be more robustly made. If greater footfall is required then leisure activities and housing are required, not solely housing.
Page 9 Access and car parking
The policy on accessibility appears to be skewed towards satisfying the demands of the residents of the Central area whereas additionally accessibility improvements must satisfy those wishing to access the area from outside. You appear to ignore the fact that a significant factor in determining car park usage overall and in particular the town centre and between individual car parks is the cost of parking, eg zoning.
Page 18 para 48/49
The reality is that the High Street no longer provides any unique shopping experiences. The lack of investment shows that there is little sign the retailers have any interest in boosting Southend. Already most disposable income of Southend residents for non-food shopping finds its way to the regional centres including Chelmsford because the quality of merchandise on offer in our high street is so poor.
Para 52
One way of encouraging a temporary uplift to empty units is to provide an example by dealing with the council's own property, and although it is not on the primary shopping frontage it is in a prime location. We are talking about the unit at the foot of the pier lift which has been empty since it was built. Perhaps the local college could be encouraged to join with businesses to provide visual displays.
Page 20 Policy DS1
Are you able to define in a planning context how a particular café/restaurant would contribute to the vitality of the town centre .Because Southend at present probably has as many restaurants/cafes/fast food outlets as anywhere in the country but the overwhelming majority are of poor quality. The prospect of more of the same potentially making up 40% of the High Street is an appalling prospect not a unique and diverse visitor/shopper experience you are seeking.
Map 3
It is difficult to see why the western side of the High street south of Alexandra Road has been downgraded to a secondary shopping frontage when a) the eastern side is primary and b) it is immediately at the meeting between the high street and the sea front. It seems to offer no less potential than the eastern side and is important in setting the scene for visitors from the sea side activities into the town. It should remain primary shopping frontage.

Attachments:

Support

Southend Central Area Action Plan (SCAAP) - Revised Proposed Submission 2016

Representation ID: 2591

Received: 15/12/2016

Respondent: Rochford District Council

Representation Summary:

Southend town centre offers one of the largest retail experiences in proximity to Rochford District, and on the whole has a different retail offer to the main towns of Rayleigh, Hockley and Rochford. The Council generally supports the draft proposals to enhance the main retail core within the primary shopping area. .

Full text:

Thank you for inviting Rochford District Council, as a neighbouring Local Planning Authority, to comment on the above consultation.
In principle the Council does not object to the Southend Central Area Action Plan as currently drafted. Southend town centre offers one of the largest retail experiences in proximity to Rochford District, and on the whole has a different retail offer to the main towns of Rayleigh, Hockley and Rochford. The Council generally supports the draft proposals to enhance the main retail core within the primary shopping area. The Council notes that the draft Southend Central Area Action Plan continues to be based on the Core Strategy, as this is the current local development plan for the Borough. In light of the identification of a much higher objectively assessed need for housing - although it is acknowledged that this is not the housing target, and needs to be tested through the plan-making process in line with national policy and guidance - the Council recommends that the draft Southend Central Area Action Plan should seek to exceed Core Strategy targets, wherever possible. It is recognised that bringing forward the draft Southend Central Area Action Plan will be instrumental in delivering dwellings in the short term, during the preparation of the new Southend Local Plan. A review of the draft Southend Central Area Action Plan prior to 2021, as appropriate, after adoption of a new Local Plan would also be welcomed.

Attachments:

Object

Southend Central Area Action Plan (SCAAP) - Revised Proposed Submission 2016

Representation ID: 2649

Received: 15/12/2016

Respondent: Valad Europe Ltd

Agent: Indigo Planning

Legally compliant? Yes

Sound? Yes

Representation Summary:

Our client Valad Europe largely agrees to the proposed approach to maintaining a prosperous retail centre and note that Part 1 has been updated to include the provisions of the National Planning Policy Framework (NPPF) as requested in our previous representations. We note that Part 3 now includes provision to allow no more than 40% of the town centre primary shopping frontage being used for non-retail purposes and the clarification provided on how the shopping frontage will be measured. More A3 uses will increase footfall and linked trips whilst also supporting the night time economy adding to the vitality and viability of the town centre and this is welcomed.
We note that exceptions to this requirement will be considered if it can be demonstrated to the satisfaction of the Council that the A1 use is no longer viable through an effective two year marketing exercise where the vacant property has been offered for sale or letting in the open market at a realistic price and no reasonable offers have been refused. This seems very onerous and we suggest that the marketing exercise requirement be for 6 to 12 months to ensure that units do not lie vacant for two years otherwise this could have a detrimental impact on the High Street, particularly when the Council are trying to ensure its vitality and viability.

Attachments: