74. Are there any other issues relating to shop frontages that the Council should consider?

Comment

Representation ID: 491

Received: 03/08/2010

Respondent: Carole Mulroney

We consider that for Leigh there are particular concerns and consider that the primary shopping frontage area should be extended to include Broadway West which is also a vibrant partof the town with many traditional uses.
We consider that the use of a percentage of the whole centre for non A1 uses could lead to clusters and excessive numbers and this should be restricted to individual frontages to ensure an even spread of such uses and the retention of the primarily retail nature.

Comment

Representation ID: 541

Received: 04/08/2010

Respondent: Cllr Burdett

There are too many discount shops. There are no shoe shops. We need to be encouraging more fashionable, upmarket shops (Dune, Jones the bootmakers) especially for the new university students. Basildon offers so much more

Comment

Representation ID: 923

Received: 18/10/2010

Respondent: Cllr Alan Crystall

Page 71.IMPORTANT
There is a need to clearly define "Primary Shopping Zones" rather than shopping frontages.
No mention of existing retail A1 use at 80%.
I would oppose an overall reduction to 70%,but each PSZ should be reviewed separately to see if the length and extent is appropriate in present market conditions.
For example, the Broadway PSZ includes a bit of Elm Road, this seems unnecessary and damaging to these small units.
Broadway West might be included, as there are less restaurants there and we might rebalance the excess in the \Broadway with these, to help keep the viability and support present trends without damaging the policy and creating precedents.

Support

Representation ID: 963

Received: 19/10/2010

Respondent: English Heritage

Issue DM19 - Shop Frontage Management, p70

Suggested option, p71: Row 3 of the Suggested Option table refers to 'ensuring that new shop frontages are of a high standard of design that is compatible with the architectural style and character of the building'. While we support this, the policy should also give special consideration to conservation areas.

Comment

Representation ID: 1030

Received: 20/10/2010

Respondent: Savills

The Council may wish to consider more detail shop frontage design guidance in the DMDPD of other LDD