Southend Central Area Action Plan (SCAAP) Preferred Approach 2015

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Southend Central Area Action Plan (SCAAP) Preferred Approach 2015

Question 21: Do you agree with the proposed approach to managing development within the London Road Policy Area? Please explain your answer. If you consider that the timescale for delivering OS15 shou

Representation ID: 2060

Received: 15/02/2016

Respondent: Stockvale Group

Representation Summary:

Recognise the importance of the Town Centre in viability and vitality terms and the need to enhance the existing markets where appropriate and introduce and create new markets.

Support

Southend Central Area Action Plan (SCAAP) Preferred Approach 2015

Question 25: Do you agree with the proposed approach to managing development within the Clifftown Policy Area? Please explain your answer.

Representation ID: 2061

Received: 15/02/2016

Respondent: Stockvale Group

Representation Summary:

Recognise the importance of the Town Centre in viability and vitality terms and the need to enhance the existing markets where appropriate and introduce and create new markets.

Comment

Southend Central Area Action Plan (SCAAP) Preferred Approach 2015

Question 6: Do you agree with the proposed approach to maintaining a prosperous retail centre? Please explain your answer.

Representation ID: 2062

Received: 15/02/2016

Respondent: Stockvale Group

Representation Summary:

High Streets Adapting for Change (RICS) introduces the Governments recognition that our High Streets have to offer something new and different that neither the shopping centres nor the internet can match. They need to offer an experience that goes beyond retail and they need to be a destination for the socialising culture, health, well being, creativity and learning. Offices alongside shops, alongside housing, alongside eateries.

Comment

Southend Central Area Action Plan (SCAAP) Preferred Approach 2015

Question 20: Do you agree with the proposed approach to managing development within the High Street Policy Area? Please explain your answer. If you consider that the timescales for delivering developm

Representation ID: 2063

Received: 15/02/2016

Respondent: Stockvale Group

Representation Summary:

High Streets Adapting for Change (RICS) introduces the Governments recognition that our High Streets have to offer something new and different that neither the shopping centres nor the internet can match. They need to offer an experience that goes beyond retail and they need to be a destination for the socialising culture, health, well being, creativity and learning. Offices alongside shops, alongside housing, alongside eateries.

Comment

Southend Central Area Action Plan (SCAAP) Preferred Approach 2015

Question 21: Do you agree with the proposed approach to managing development within the London Road Policy Area? Please explain your answer. If you consider that the timescale for delivering OS15 shou

Representation ID: 2064

Received: 15/02/2016

Respondent: Stockvale Group

Representation Summary:

High Streets Adapting for Change (RICS) introduces the Governments recognition that our High Streets have to offer something new and different that neither the shopping centres nor the internet can match. They need to offer an experience that goes beyond retail and they need to be a destination for the socialising culture, health, well being, creativity and learning. Offices alongside shops, alongside housing, alongside eateries.

Comment

Southend Central Area Action Plan (SCAAP) Preferred Approach 2015

Question 6: Do you agree with the proposed approach to maintaining a prosperous retail centre? Please explain your answer.

Representation ID: 2065

Received: 15/02/2016

Respondent: Stockvale Group

Representation Summary:

Changes in consumer behaviour, the growth in car ownership and its impact on accessibility of in and out of Town Centre shopping are reasonably well understood. This is particularly likely to be an issue should the Council grant the Fossetts Farm application to subsequently increase a retail offer in an out of town centre location.

Comment

Southend Central Area Action Plan (SCAAP) Preferred Approach 2015

Question 37: Do you have any other general and further comments on this document?

Representation ID: 2066

Received: 15/02/2016

Respondent: Stockvale Group

Representation Summary:

Changes in consumer behaviour, the growth in car ownership and its impact on accessibility of in and out of Town Centre shopping are reasonably well understood. This is particularly likely to be an issue should the Council grant the Fossetts Farm application to subsequently increase a retail offer in an out of town centre location.

Comment

Southend Central Area Action Plan (SCAAP) Preferred Approach 2015

Question 6: Do you agree with the proposed approach to maintaining a prosperous retail centre? Please explain your answer.

Representation ID: 2067

Received: 15/02/2016

Respondent: Stockvale Group

Representation Summary:

The growth of out of town shopping centre has been widely blamed for Town Centre decline and planning policies have attempted to restrict this growth, which the Stockvale Group wish to see reflected in the Council's determination of planning applications at Fossetts Farm. (The outcome of Planning Applications for extensive retail at Fossetts Farm will determine the value of the Council progressing the SCAAP process. If Fossetts Farm retail development is approved the Stockvale Group feel the SCAAPs aspirations will be undeliverable.

Comment

Southend Central Area Action Plan (SCAAP) Preferred Approach 2015

Question 37: Do you have any other general and further comments on this document?

Representation ID: 2068

Received: 15/02/2016

Respondent: Stockvale Group

Representation Summary:

The growth of out of town shopping centre has been widely blamed for Town Centre decline and planning policies have attempted to restrict this growth, which the Stockvale Group wish to see reflected in the Council's determination of planning applications at Fossetts Farm. (The outcome of Planning Applications for extensive retail at Fossetts Farm will determine the value of the Council progressing the SCAAP process. If Fossetts Farm retail development is approved the Stockvale Group feel the SCAAPs aspirations will be undeliverable.

Support

Southend Central Area Action Plan (SCAAP) Preferred Approach 2015

Question 4: Do you agree with the 'Strategic Objectives' set out above? Please explain your answer.

Representation ID: 2069

Received: 15/02/2016

Respondent: Stockvale Group

Representation Summary:

Support the Council in their aspiration to (i) improve Competitive Performance (ii) Reduce the cost base (iii) Diversify away from retail uses (iv) grow the local economy and/or population, which is a strong theme in the preferred option principle.
Recognise that the High Street should be a social place that makes creative use of public space with a vibrant evening economy.

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