129
Support
Southend Central Area Action Plan (SCAAP) - Revised Proposed Submission 2016
Representation ID: 2843
Received: 15/12/2016
Respondent: Stockvale Group
Agent: Stockvale Group
We support the improvement of signage and way-finding within and around Southend Central Area. This needs to include signage for drivers seeking car parking spaces from the main routes into Southend that are used by tourists who may not know which car parks are most appropriate for their purposes. It also needs to include improved way-finding within the Central Area, particularly those routes that link the main car parks to the seafront area as these routes are most likely to be used by visitors who do not already know the routes around the town.
RPS has prepared the following representations to Southend Borough Council's Southend Central Area Action Plan (SCAAP), Revised Proposed Submission Version (November 2016) The following Headings represent Paragraphs or Policies contained within the SCAAP. These representations should be read in conjunction with the accompanying completed Representations Forms.
Our client operates the largest and most successful tourism businesses in Southend (The StockvaleGroup is the owner and operator of: Adventure Island theme park; Sealife Adventure; Three Shells beach café; Pavilion Fish and Chips; Feelgoods Pizza Pasta Restaurant; Sands Bistro restaurant; Adventure Inside and Radio Essex). We would like an opportunity to explain our client's business aspirations and explain why the policies in the Plan will not provide a firm basis for the growth of tourism in Southend, and indeed will have the opposite effect on tourism businesses to the objectives set out at the start of the SCAAP. It is very important to our client that the Inspector understands the consequences of adopting the SCAAP as currently drafted.