Southend Central Area Action Plan (SCAAP) Preferred Approach 2015

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Comment

Southend Central Area Action Plan (SCAAP) Preferred Approach 2015

Question 30:Do you agree with the proposed approach to managing development within the Victoria Avenue Gateway Neighbourhood Policy Area? Please explain your answer.

Representation ID: 2029

Received: 04/02/2016

Respondent: Capita Property and Infrastructure

Agent: Genesis Housing

Representation Summary:

The SCAAP preferred approach is supported. However, Capita P&I and Genesis consider that the OS11 site does not extend far enough, and that the adjacent Genesis site at Baxter Avenue should be incorporated within the OS11 site boundary. There are several reasons as to why, these are all explored in the supporting document. These considerations are:
* The overall shortfall in housing supply and how the development of the site can help deliver the target;
* The policy compliance of the proposal;
* The removal of low quality housing;
* Given the area of the site, a coherent regeneration masterplan approach should be adopted in accordance with OS11;
* The site is well positioned on an access vista and therefore well located for a housing led regeneration initiative.
The site is available, achievable and deliverable.
The redevelopment of the site would allow for the residential density of the site to be optimised, whilst also providing a quality mixed use development with active frontages.

Comment

Southend Central Area Action Plan (SCAAP) Preferred Approach 2015

Question 2: Do you have any comments on the Policies Map?

Representation ID: 2030

Received: 04/02/2016

Respondent: Capita Property and Infrastructure

Agent: Genesis Housing

Representation Summary:

The SCAAP preferred approach is supported. However, Capita P&I and Genesis consider that the OS11 site does not extend far enough, and that the adjacent Genesis site at Baxter Avenue should be incorporated within the OS11 site boundary. There are several reasons as to why, these are all explored in the supporting document. These considerations are:
* The overall shortfall in housing supply and how the development of the site can help deliver the target;
* The policy compliance of the proposal;
* The removal of low quality housing;
* Given the area of the site, a coherent regeneration masterplan approach should be adopted in accordance with OS11;
* The site is well positioned on an access vista and therefore well located for a housing led regeneration initiative.
The site is available, achievable and deliverable.
The redevelopment of the site would allow for the residential density of the site to be optimised, whilst also providing a quality mixed use development with active frontages.

Comment

Southend Central Area Action Plan (SCAAP) Preferred Approach 2015

Question 32: Do you agree with the indicative phasing of development within the SCAAP area? If not, please explain your answer

Representation ID: 2031

Received: 04/02/2016

Respondent: Capita Property and Infrastructure

Agent: Genesis Housing

Representation Summary:

The SCAAP preferred approach is supported. However, Capita P&I and Genesis consider that the OS11 site does not extend far enough, and that the adjacent Genesis site at Baxter Avenue should be incorporated within the OS11 site boundary. There are several reasons as to why, these are all explored in the supporting document. These considerations are:
* The overall shortfall in housing supply and how the development of the site can help deliver the target;
* The policy compliance of the proposal;
* The removal of low quality housing;
* Given the area of the site, a coherent regeneration masterplan approach should be adopted in accordance with OS11;
* The site is well positioned on an access vista and therefore well located for a housing led regeneration initiative.
The site is available, achievable and deliverable.
The redevelopment of the site would allow for the residential density of the site to be optimised, whilst also providing a quality mixed use development with active frontages.

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