Support
Southend Central Area Action Plan (SCAAP) - Revised Proposed Submission 2016
Representation ID: 2853
Received: 15/12/2016
Respondent: Stockvale Group
Agent: Stockvale Group
We also support 1b, which is to better manage the demand on the road network. However, the RPS Transport Technical Note demonstrates that visitors to the seafront do not like to utilise car parks elsewhere in the Central Area, even when there is spare capacity. Traffic management measures are only, therefore, part of the solution, and there needs to be a focus on convenient supply for the seafront area, noting that evidence in the Stockvale visitor survey (reported in the RPS Note) shows that car occupancy is very high amongst visitors to Adventure Island as they are predominantly families, so at these occupancy levels this is actually a sustainable use of the road network.
RPS has prepared the following representations to Southend Borough Council's Southend Central Area Action Plan (SCAAP), Revised Proposed Submission Version (November 2016) The following Headings represent Paragraphs or Policies contained within the SCAAP. These representations should be read in conjunction with the accompanying completed Representations Forms.
Our client operates the largest and most successful tourism businesses in Southend (The StockvaleGroup is the owner and operator of: Adventure Island theme park; Sealife Adventure; Three Shells beach café; Pavilion Fish and Chips; Feelgoods Pizza Pasta Restaurant; Sands Bistro restaurant; Adventure Inside and Radio Essex). We would like an opportunity to explain our client's business aspirations and explain why the policies in the Plan will not provide a firm basis for the growth of tourism in Southend, and indeed will have the opposite effect on tourism businesses to the objectives set out at the start of the SCAAP. It is very important to our client that the Inspector understands the consequences of adopting the SCAAP as currently drafted.